Van den Hondel Prefab B.V.
A creative recruitment campaign for Van den Hondel Prefab, aimed at attracting new employees for a growing production company.
- Client
- Van den Hondel Prefab B.V.
- Year
- 2021
- Industry
- Construction & Prefab
- Services
- Campaign Design, Creative Concept, Marketing, Art Direction
The Challenge
Attracting new employees in a competitive labour market and showing what working at Van den Hondel really means. The campaign had to stand out while giving an authentic picture of the organisation and its people.
The Approach
Together with a photographer I developed creative concepts and translated them into a campaign for different audiences and channels. From social advertising and outdoor media to flyers, newspaper ads and video: every asset had its own role within one campaign.
The Design
An accessible and distinctive visual campaign centred on the employees and the working environment. Strong photography, clear communication and video were combined to make the story behind working at Van den Hondel visible.
The Result
The campaign created visibility across several relevant touchpoints and successfully engaged potential employees. The result was concrete: after the campaign Van den Hondel welcomed new team members.
Project Gallery
