Strategic thinking.Creative Design.Digital Experiences.

From strategy and branding to digital experiences and visual communication. I help brands tell their story clearly and consistently.

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I am a Designer who is passionate about finding strategic, engaging and creative solutions for businesses

Design is more thanmaking things look good.

Graphic design is not just a logo, a brochure or a visual. It is the visual foundation of a business, how an organisation is recognised, understood and remembered.

So the work starts with how a business wants to position itself and what it wants to say. Strategy, branding, communication and digital experiences have to work together and tell the same story.

01 — Process

Four stages, one story.

Scroll to move through the process

Discover

Understand before we create.

We map the organisation, its ambitions, audience, context and challenges. Without that insight every design decision is an assumption.

Define

Find the right direction.

Positioning, strategy and creative direction are sharpened. This is the frame that makes everything that follows coherent.

Develop

Turn ideas into identity.

Branding, graphic design, digital experiences and communication are developed as one connected visual system.

Deliver

Make everything work together.

Refine, implement and deliver. A complete visual system the whole organisation can confidently carry forward.

02 — Selected Work

Selected Work

A selection of projects where strategy, brand and design come together. New cases are being added shortly.

Club Confidence

Webdesign & Development · UX/UI

A new digital identity for Club Confidence, bringing together luxury, accessibility and a strong sense of community.

T.C. v.d. Dool B.V.

Brand Development · Art Direction · Web & Digital Design

A complete rebranding for T.C. v.d. Dool, specialist in raising and renovating greenhouses and industrial buildings at home and abroad.

Moto73

Editorial Design · Graphic Design & Typography

An ongoing editorial design project for Moto73, the biweekly motorcycle magazine by Motor.nl Media Company.

Van den Hondel Prefab B.V.

Campaign Design · Creative Concept · Marketing · Art Direction

A creative recruitment campaign for Van den Hondel Prefab, aimed at attracting new employees for a growing production company.

Art Direction

Setting and guarding the visual direction, from first concept to execution.

Creative direction
Visual direction
Campaign direction
Concept development
Visual storytelling

Brand Development

Strategy and identity as one. Positioning that carries through into every visual detail.

Brand strategy
Positioning
Brand identity
Visual identity
Brand guidelines
Brand systems

Graphic Design

Design with character, from editorial work to campaign material.

Editorial design
Print design
Campaign design
Presentations
Marketing materials
Social assets

Web & Digital

Digital experiences that strengthen the brand, designed and built.

Web design
UX/UI
Digital experiences
Landing pages
Prototyping
Responsive websites
Front-end development
CMS implementation

Marketing

Communication that stays consistent across every channel and touchpoint.

Campaign development
Social media
Digital campaigns
Content creation
Advertising assets
Marketing communication

03 — Services

What I do.

Scroll to move through the disciplines

04 — About

Portrait of Michael van der Zwet, freelance graphic designer

yearsfreelance experience

MichaelDesigner, developer and everything in between

Nice to meet you

I have been working as a freelance graphic designer for more than eight years, and I get my energy from bringing ideas to life with strong visual design that fits the business behind it.

To me graphic design goes far beyond designing a logo or laying out a brochure. Design is the visual foundation of a business. That is why it matters to think about positioning already at the strategy stage — those choices carry through into branding and communication.

Every form of branding and communication should work together and tell the same story. That is where my strength lies. I think along from the first strategic choices to the final visual execution, and build a clear, consistent foundation an organisation can carry forward.

05 — Contact

Let’s create something together.

Working on an idea, a challenge or a brand that is ready for its next step? Let me know, I am happy to think along.

michaelvanderzwet@gmail.com

Connect